Yesterday Apple finally unveiled its latest creation. As promised by the press invitation, a new iPad was presented. As usual with Apple products, this “new iPad” is very cool and a magnificent piece of technology but, once again, I am a bit disappointed. And I am not the only one.

When a new version or model of a product is released, one expects the obvious increase in processing power, etc. Apple, however, has always characterized itself by going way beyond that and introducing a new breakthrough each time a new release of an existing product is introduced. This year, though, when everyone was expecting the iPhone 5 and the iPad 3, they introduced the iPhone 4S (which, in essence is an iPhone 4 with Siri, a better camera and an obvious enhancement in processing power) and “the new iPad”.

In my humble opinion, the main problem of the new iPad is its name. It has no name. It is just “the new iPad”. There is so many things that are wrong with that. The most obvious one is the following: April 2013. Apple has recently released the iPad 3. As usual, the previous model’s price has been reduced, so I decide to buy the previous model. As I walk into the Apple store I get a greeting from one of those kids in blue. Then I ask for the new iPad. And, obviously, they bring me an iPad 3. Why calling the new iPad “the new iPad” if in a year it will not be the new iPad anymore?

Anyways, enough babbling and to the point: (from NY Times Bits blog)

Apple updated the iPad on Wednesday with a high-definition screen, a faster wireless connection and several other refinements, all packaged in a device without any major design changes.

As recent history has shown, though, Apple may not need a bold overhaul of the look of its tablet computer to attract waves of new buyers.

The company said the new iPad would go on sale on March 16 at a starting price of $499, unchanged from the last generation of iPads. The product will have a screen that provides a comparable level of clarity to the iPhone’s “retina display,” with higher resolution than conventional high-definition televisions, according to Apple executives.

The new tablet, called simply the new iPad, with no numbers or letters after the name, is an effort to keep growth chugging along in a two-year-old business that has turned into a major franchise for the company. Apple’s $9.15 billion in iPad sales over the holiday quarter was almost double the amount of revenue Microsoft reported from its Windows software and not far from Google’s total revenue as a company during the same period.

Its tech specs: (from Engadget)

So, what’d you have in the office pool? iPad 3, iPad 2S, iPad HD? Doesn’t matter, really. All that matters is that it’s here! This is the next generation of Apple’s iOS slate and, as usual, she’s a beaut — and yes, she’s still rockin’ a physical button. As was rumored this thing is packing a Retina display, potentially making this the most pixel-packed slate on the market. The 9.7-inch screen plays host to 3.1 million pixels in a 2048 x 1536 arrangement — that’s 264ppi. It’s not just a higher resolution though, the screen also boasts improved color saturation. Of course, what would a new iPad be without some updated guts. The new model has an A5X processor and quad-core graphics chip. Apple even claims its newest sliver of silicon can deliver four times the performance of a Tegra 3 — we’d say dems fightin’ words.

There’s also a new iSight camera on board that’s quite similar to the version inside the iPhone 4S. It’s only five-megapixels, but it does have a backside illuminated sensor with a five element lens. It’s also capable of capturing 1080p video, which should come as no surprise. We’re also excited to see the keyboard sporting a brand new dictation key that lets you speak instead of type — yes, just like on Android. The new software inside will also let you use the slate as a portable WiFi hotspot… so long as the carriers are game. It even has the ability to recognize at least some bezel gestures, as revealed during its iPhoto demo.

Perhaps most exciting though, is the new connectivity options — you guessed, LTE! The new iPad is sporting 21Mbps HSPA+, but it’s also rocking an LTE radio capable of pulling down 73Mbps on both Verizon and AT&T here in the US. Outside of the states Rogers, Bell and Telus will also be scoring 4G flavors of the iOS tablet. Amazingly enough, even with an LTE antenna on board, Apple is still claiming to get 10 hours of battery life. That’s probably partially do to the slightly increased weight of 1.4lbs, though the 9.4mm thickness is nothing to sniff at.