Despite my love for Apple phones and iPods – not for computers, though, I will admit that I am a PC -, I do not like that everyone is talking about Apple and the upcoming release of the iPhone 5. And meanwhile, the biggest news of the day go through the media without creating much noise.

The news of the day today is that Amazon just presented their new Amazon Kindle Fire tablet. A new and very cool tablet that is here to threaten the iPad’s supremacy. Specially considering its price, just 199$.

With a 7-inch display and mainly though for online browsing and eBooks, it might have less functionality that the iPad – Amazon’s tablet seems to not have a camera – but it is for sure a very interesting alternative to the mainstream tablet.

From the Chicago Tribune:

The Kindle Fire will have a 7-inch display and sell for $199, compared with $499 for Apple’s cheapest iPad, Amazon executives told Bloomberg News. The device, a souped-up version of the Kindle electronic-book reader, will run on Google Inc.’s Android software, the Seattle-based company said.

Shares of jumped more than 3 percent Wednesday morning following a report that the company plans to launch a new tablet device.

The tablet from the Seattle-based company is seen posing a threat to the iPad’s dominance due to Amazon’s strong media offerings, history of aggressive pricing and its ability to market the device on its popular website.

Among the features expected: touch-screen technology; a customized version of Google Inc.’s Android operating system; and access to Amazon’s app store, streaming movies and TV shows. Some observers have speculated that the device could be priced below $300 — a new iPad is $499 — and could include Amazon Prime, the company’s $79-per-year shipping and media service.

Read more about it here and here.