PicoChip recently published on its mailing list the result of a recent comprehensive survey performed by the International research firm Parks Associates on behalf of the Femto Forum. The survey found that more than half of U.S. broadband households with mobile phones are interested in femtocell benefits. Users see femtocells as a way to improve their consumer satisfaction. The primary driver for femtocell interest was improved indoors coverage at the user’s household or premises.

It is interesting to note that, according to the survey, only about 10% of the consumers were previously familiar with femtocells. Also, as a fact that might be interesting to network operators, 44% of the users who consider themselves likely to switch provider in the next 12 months stated that they would reconsider if their current provider offered femtocell solutions.

In terms of pricing, the survey results indicates that the current expected price ranges might need to be adapted:

Although over 90% of those who found the technology appealing expressed willingness to pay upfront for the device, respondents demonstrated sensitivity to the actual price level.  Demand is highest when upfront device costs are in the $20-$50 range. This demand halves when in the $50-$100 range and halves again when the cost exceeds $100.

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